uCRM
Customer Relationship Management
Understand and manage relationships with internal and external customers — across sales, interactions, opportunities, commitments and customer context.
CUSTOMER RELATIONSHIPS
CereBree · HRX
Enterprise Relationship Intelligence.
When a service fails, you know in seconds which customers are affected and who can help. HRXHRX (Human Relationship Exchange)CereBree's enterprise platform. It connects customer, service and people relationships in one system. (Human Relationship Exchange) connects customers, services and people, so your enterprise can decide with the whole picture.
Relationships don't follow system boundaries
The Same Person. Different Relationships.
A person can be an employee, an internal customerInternal customerA colleague or team inside the company that depends on a service another team provides., a service consumer, a fulfillerFulfillerThe person or team that does the work to deliver a service or resolve a request. or an expert. A service can connect people, teams and customers — inside and outside the enterprise.
Traditional systems capture each part separately. HRX understands the relationship, not just the record.
- Employee
- Team member
- Expert
- Internal customer
- Fulfiller
- Service consumer
Meet Cognie
Ask What Your Systems Can't Answer.
CognieCognieThe AI companion inside CereBree products. You ask a question, Cognie connects the context and recommends a next step. is the AI companion inside HRX. It doesn't just search records. It understands the relationships behind them — bringing customer, service and people context together before recommending what matters next.
CognieSimulation with sample data
Hi, I'm Cognie. Ask me something your systems can't answer on their own.
Cognie demo. Answers are simulated with sample data.
How Cognie gets to an answer, and where it stops →
Understand → Connect → Decide → Act
Relationship Intelligence
From Records to Relationships.
Enterprise systems store customers, employees, services, contracts, incidents and skills as records.
HRX understands how those records relate — creating the context needed to understand what is happening and what should happen next.
Records → Relationships → Context → Intelligence → Decision
- Teams
- Customers
- Services
- People
- Skills
- Contracts
- Incidents
The HRX Universe
Three Domains. One Relationship Intelligence.
uSMS
universal Service Management System
Manage services and the relationships between consumers, fulfillers, owners and the enterprise — from Service Management to ITSMITSM (IT service management)How an IT organization delivers and supports its services, for example handling incidents and requests. (IT service management).
SERVICE RELATIONSHIPS
uRMS
universal Resource Management System
Understand people in their organizational context — employees, roles, skills, capacity, development and responsibilities.
PEOPLE RELATIONSHIPS
Not three systems connected by integrations.
Three domains. One shared relationship logic.
Cross-Domain Intelligence
This Is Where HRX Becomes Different.
The most important enterprise questions rarely belong to a single system.
CUSTOMER × SERVICE
Which customers are affected?
Connect internal and external customer relationships with service performance, incidents and commitments.
SERVICE × PEOPLE
Who can resolve it?
Understand service ownership, required skills, responsibilities and available people.
PEOPLE × CUSTOMER
Who should engage?
Connect expertise, responsibilities and customer context to identify the right person for the situation.
CUSTOMER × SERVICE × PEOPLE
What should we do next?
Understand the complete relationship — who is affected, which services matter, who can act and what commitments are at risk.
SeOS · Service Operating System
One Architecture Makes It Possible.
HRX doesn't create Relationship Intelligence by connecting three independent applications. Its domains share the same structural foundation.
Experience LayerHow people work with HRX
CognieHuman-centric enterprise experiences
HRX DomainsWhere relationships are managed
uCRMuSMSuRMS
Relationship IntelligenceWhat connects the domains
Connected contextSemanticsDecision support
SeOS FoundationThe structure all three domains share
uSeAuSeA (Universal Service Architecture)The architecture that defines what a service is in HRX: identity, owner, consumers, layers and commitments. Every domain builds on it.uSeCuSeC (Universal Service Catalog)The generic method for describing services in a catalogue, derived from uSeA. Industry-specific catalogues (IT, CRM, HR) are built from it.Domain modelsShared relationship logic
Data + AIWhat the intelligence builds on
Semantic dataGenAIGenAI (generative AI)AI models that produce text or other content, such as the large language models behind chat assistants.EmbeddingsEmbeddingsA way to represent text as numbers so that software can find content with a similar meaning.Predictive intelligence
Cloud InfrastructureWhere it all runs
Enterprise-grade cloud foundation
New to some of these terms? Open the glossary
HRX Maturity
You Don't Become Intelligent Overnight.
HRX grows with the maturity of your organization — from a strong foundation to connected intelligence and increasingly coordinated action.
L1
Minimal
Build the FoundationCore processes, services, responsibilities and data are structured.
STRUCTUREDL2
Smart
Connect the ContextRelationships become visible across domains. Cognie begins supporting decisions.
CONNECTEDL3
Mature
Coordinate IntelligenceCross-domain intelligence supports prediction, decisions and increasingly autonomous execution.
INTELLIGENTReady for HRX?
Don't Start With Software.
Start With Readiness.
Relationship IntelligenceRelationship IntelligenceUnderstanding how customers, people, services and responsibilities depend on each other, instead of looking at each record alone. requires more than technology. CereForgeCereForgeCereBree's transformation practice. It prepares an organization for HRX, starting with a readiness assessment., CereBree's transformation practice, helps you understand where your organization is today, what needs to change and how to build the foundation for HRX.
Readiness Assessment→Design→Minimal→Smart→Mature
CereBree · HRX
Your Enterprise Runs on Relationships.
Internal or external. Customer or employee. Consumer or fulfiller. Service or responsibility.